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Rapportive makes an add-on for your Gmail inbox that instantly adds context to the people you e-mail, as you e-mail them. The Y Combinator startup demoed its social intelligence utility for Gmail at a Mountain View event on Tuesday.Rapportive exists as a Firefox, Safari, Mailplane and Chrome add-on for Gmail. Once installed, the section to the right of each e-mail message typically occupied by Google ads is replaced with rich information about the e-mail sender.The add-on is a clean and lightweight way to get an instant glimpse at who the e-mail sender is and what his/her online footprint entails. Rapportive displays a photo for each contact, highlights professional information, includes links to various social profiles and even pulls in a few of the individuals recent tweets, should the contact in question be a Twitter user.As a Rapportive user, you can control exactly what your Rapportive profile shows to other Gmail users perhaps the best motivation of all to download and install the utility.With Rapportive, you can also add and save notes about contacts and install Raplets, which are third-party apps that add additional context or information to your contacts. The service even includes integration with Tungle.me, so that users can check a contacts schedules and organize a meeting without ever leaving the e-mail message.Rapportive exists in a growing space of applications and services that aim to add social context and web intelligence to contacts in the e-mail inbox. Xobni is a similar tool specifically for Outlook users. Gist, which offers a full-featured cloud-based contact management service, also offers sophisticated social integrations and a Gmail Google Apps tool of its own.To date, the early stage startup has raised upwards of $1 million in angel investments from notable names, including Paul Buchheit (Gmail creator) and Gary Vaynerchuk.More About: email, gmail, rapportive, y combinatorFor more Social Media coverage:Follow Mashable Social Media on TwitterBecome a Fan on FacebookSubscribe to the Social Media channelDownload our free apps for iPhone and iPad